Post by account_disabled on Feb 27, 2024 7:01:26 GMT
It is easy to understand, at this point, how a content strategy also allows you to be present online with a greater and more diversified amount of branded content . Again, the Content Marketing Institute reveals that companies that own a corporate blog have on average 434% more indexed pages compared to those that do not publish informative content. This means being present in the search results for many keywords relating to topics of interest to the target audience and therefore increasing the possibility of intercepting new customers . 4. Measure the effectiveness of actions and strategy The actions that a user takes on our online channels (blog, website) are tracked by Google Analytics: this allows us to partially reconstruct the path of an online user and verify that a content strategy is truly effective. The tools used for a content strategy therefore give us not only the possibility of knowing the number of views of the articles, but also of knowing how many new users have "discovered" the site by landing on a blog page, or how many visits this month the blog led (for example) to my e-commerce , or again, how many people left their lead after reading an article from my corporate editorial project.
But that's not all: the trend of online content, in fact, reveals fundamental information Panama mobile number list on the interests, needs and issues dear to our target. 5. Find the suitable target for advertising campaigns A company blog can also be used to find the ideal audience for Facebook and Google Ads campaigns , which in this way can be directed at those who have visited specific blog articles. Let me explain better: let's say I want to activate a campaign to increase the sales of an anti-flea product. If I have a company blog, I will be able to track visits to the article "5 effective ways to free your cat from the agony of fleas", and propose ads from my campaign to the same users (obviously interested in the topic). How to do content marketing through an editorial project Computer on table Deciding to implement a content marketing strategy is an excellent choice, as long as the contents are valid. If you want to embark on the corporate blog adventure, for example, it is a good idea to adopt some measures, which are essential for quantitative growth (increase in organic traffic) and qualitative growth (aimed at intercepting targets of interest and channeling them into the sales funnel ) of the blog.
This is why it is important that: the contents are correctly optimized from an SEO perspective and constitute the "perfect answer" to the questions that users/potential customers ask online search engines ; the articles must be readable, well formatted. But also clear, exhaustive, reliable; the site is usable; the editorial planning is well structured, capable of matching the communication and promotional purposes of the brand with the interests of readers /potential customers; the blog is managed by a good editorial team, made up of sector professionals , a fundamental premise for publishing truthful and useful information for the reader; the editorial project is perceived as authoritative compared to other blogs/sector publications present online. Are you curious about content marketing and want to know if and how you could implement it in your strategy? Contact us for a personalized consultation and we will help you understand if it is right for you.
But that's not all: the trend of online content, in fact, reveals fundamental information Panama mobile number list on the interests, needs and issues dear to our target. 5. Find the suitable target for advertising campaigns A company blog can also be used to find the ideal audience for Facebook and Google Ads campaigns , which in this way can be directed at those who have visited specific blog articles. Let me explain better: let's say I want to activate a campaign to increase the sales of an anti-flea product. If I have a company blog, I will be able to track visits to the article "5 effective ways to free your cat from the agony of fleas", and propose ads from my campaign to the same users (obviously interested in the topic). How to do content marketing through an editorial project Computer on table Deciding to implement a content marketing strategy is an excellent choice, as long as the contents are valid. If you want to embark on the corporate blog adventure, for example, it is a good idea to adopt some measures, which are essential for quantitative growth (increase in organic traffic) and qualitative growth (aimed at intercepting targets of interest and channeling them into the sales funnel ) of the blog.
This is why it is important that: the contents are correctly optimized from an SEO perspective and constitute the "perfect answer" to the questions that users/potential customers ask online search engines ; the articles must be readable, well formatted. But also clear, exhaustive, reliable; the site is usable; the editorial planning is well structured, capable of matching the communication and promotional purposes of the brand with the interests of readers /potential customers; the blog is managed by a good editorial team, made up of sector professionals , a fundamental premise for publishing truthful and useful information for the reader; the editorial project is perceived as authoritative compared to other blogs/sector publications present online. Are you curious about content marketing and want to know if and how you could implement it in your strategy? Contact us for a personalized consultation and we will help you understand if it is right for you.